Fitzrovia – London


Fitzrovia is a charming and historic area tucked behind the bright lights of the Soho, in between Marylebone and Bloomsbury. Within walking distance of Tottenham Court Road and Warren Street underground stations, Fitzrovia is a popular destination for shopping, eating out and entertainment.

Home-ware Central

Fitzrovia is the place to go if you are moving into a new house or you are looking for something special for your home. Tottenham Court Road boats over 20 home-ware shops, where you can find everything from a new sofa to luxury candles. Heals of London has been a favourite since 1810, selling home accessories and furniture as well as housing a spa and cafe. Heals is housed alongside furniture store Habitat, in a beautiful Venetian Style Palazzo house, dating back to 1854. Other home stores include the very contemporary Dwell and West Helm, where you can find modern sofas that will transform your sitting room

Dine in Style

There are many bars, cafes and restaurants in the area, where you can take a much needed break from your shopping or dine out before a night at the theatre. If you are looking for a laid back lunch or a relaxing drink with friends, Jack Horner is a traditional English pub where you will feel at home. The legendary Gibbs Fish and Chips is a must, if you want a quick lunch and a winter warmer. For those looking for a more substantial meal, Roka is an amazing Japanese restaurant that offers both traditional and modern Asian meals. If you are planning on a meal for a special occasion, Fitzrovia is home to Michelin starred Pied de Terre. Why not finish off your fine dining celebrations with a stay at the luxurious Radisson Grafton hotel, for a touch of true glamour.

Explore the Arts

The famous Fitzroy Tavern has been a favoured destination for artists and entrepreneurs, such as George Orwell and Dylan Thomas. This public house is situated on Charlotte Street and is a great place to sit, relax and be inspired. The area is surrounded with Blue Plaque buildings and houses, indicating the significance of people that once lived in them. Past residents include George Bernard Shaw and Virginia Woolf, so the area attracts literary pilgrims and history buffs. The bohemian atmosphere makes Fitzrovia a popular hangout for artists and writers, with small art galleries and exhibition spaces popping up all over.

Fitzrovia is dynamic, educational and cultural hub that caters for all of your shopping, arts and dining needs. Make sure you visit the area during your next trip to the capital.

Where is it?

A map is always helpful!